Email marketing is an effective way for associations to recruit, engage, and retain their members. According to Marketing General Inc., 50% of associations selected email as the second most popular channel for recruitment, and 83% say email marketing generated the most renewals. Marketing automation is a way to level up your email marketing with advanced targeting, segmenting, and automation tools.

When it comes to important communications like member renewal notices, you need to know your email provider can get that message into your member’s inbox. You can rely on Higher Logic Thrive Marketing’s industry-leading 98% email deliverability rate to power all your member communications with confidence.

Member retention and member engagement throughout the lifecycle go hand in hand. Higher Logic Thrive Marketing helps you send more personalized communications and show your value at every stage of the member journey. With our personalization tools, web tracking abilities, and advanced reporting, you can fine-tune your communications so that members receive just what they’re interested in – a recipe for an engaged member base.

Yes! We make building newsletters easy. Choose from a prebuilt template or customize your own with a drag and drop template designer.

Higher Logic Services+ expert advisors are your partners to ensure you are achieving your goals, meeting the needs of your members, and maximizing the value of Higher Logic Thrive Marketing.

The best email marketing platform for an association should have these characteristics: It should be designed with your unique needs in mind. This might include integrations to software you already use, email campaign templates for your renewal and onboarding processes, and experience working with other associations in general. Additionally, you should look for a platform with a great email deliverability rate. Finally, you should look for email marketing software that enables marketing automation, so that you can save time and send more personalized and relevant communications to your audience.

Higher Logic Thrive Marketing was made for associations, built on years of experience, research, and feedback with solutions to your challenges built right in. Unlike other marketing software providers, Higher Logic Thrive Marketing reflects a deep understanding of associations’ unique needs, giving you an easy and scalable way to reach your audience. Use pre-built email campaigns and advanced personalization tools to send the right message to the right person at the right time.

Higher Logic Thrive Marketing integrates with many association management systems (AMS), customer relationship management (CRM) tools, online community software, and other third-parties. Our integrations help data flow seamlessly through the platforms, so that you can easily deliver personalized member experiences.

You can find industry knowledge and best practices on marketing automation and email marketing for associations on our blog, the Member Engagement Show podcast, and resource center. Our customers’ success is our priority, so we work to offer high quality, useful resources. Our customer community, the Higher Logic Users Group (HUG), is a great place to start! We host weekly HUG Connect events that are free to attend, where you can join other customers live to discuss important topics. For an in-depth educational experience, attend our yearly conference, Super Forum. In addition, our Higher Logic Academy is a great place to take a training or get up to speed on our products.

Depending on your needs, implementation times can vary, but we typically see customers up and running within 1-3 months. Once you’ve completed your personalized implementation, you can get started with pre-built automated campaigns right away.