Question 1

How is a member experience platform different from my AMS?

Accepted Answer

For years, Higher Logic has provided everything associations need to provide personalized member experiences except for payment processing. We’ve found that many customers use an association management system solely for payments, so to cut down on unneeded technology, Higher Logic Thrive Platform distills the necessary components for a powerful member experience into one integrated platform. This frees up staff time so that you can focus on member experience instead of data management and managing siloed platforms.

Question 2

What is an online community?

Accepted Answer

An online community or internet community is a group of people with a shared interest or purpose who use the internet to communicate with each other. A branded online community is a network built by an organization to bring people together in a centralized space for collaboration and growth. These communities play a huge part in customer or member experience. They break down the traditional one-way exchange of information and open up communication to deliver increased value.

Question 3

How can online community benefit my members?

Accepted Answer

We often hear from our association customers that their community has become their members’ number one benefit. In an online member community, your members can make peer-to-peer connections, participate in discussions and events, and share resources, getting the answers that they need at their fingertips.

Question 4

What kind of online community trainings and resources do you offer?

Accepted Answer

Your success is our priority, so we’ve made Higher Logic Thrive modern and easy to use. During the implementation process we’ll meet with you during a series of trainings. Plus, our customer community, the Higher Logic Users Group (HUG), is a great resource! We host weekly HUG Connect events that are free to attend, where you can join other customers live to discuss important topics. For an in-depth educational experience, attend our yearly conference, Super Forum. In addition, our Higher Logic Academy is a great place to take a training or get up to speed on our products. Looking for industry knowledge and best practices on member experience and engagement for associations? Check out our blog, Member Engagement Show podcast, and resource center.

Question 5

What if I need help managing or creating an engagement strategy for my online community?

Accepted Answer

Higher Logic’s Strategic Services team is here to help with your online community management strategy! Our team of industry-leading community managers can provide everything from monthly strategy advice to acting as a full-time member of your team.

Question 6

How can I integrate online community software with my other membership or marketing software?

Accepted Answer

Higher Logic Thrive Community integrates with many association management systems (AMS), customer relationship management (CRM) tools, marketing software, and other third-parties. Our integrations help data flow seamlessly through the platforms, so that you can easily deliver personalized member experiences.

Question 7

Where can I see great examples of communities?

Accepted Answer

We created a list of great online community examples, and if you’re looking for more, our customers’ communities are a great place to go. Read their stories in the resource center.

Question 8

How long does it take to launch an online community?

Accepted Answer

Implementation times for an online community can vary, but we typically see customers up and running within 1-3 months. Once you’ve completed your personalized implementation, you can get started right away.

Question 9

What is email marketing?

Accepted Answer

Email marketing is an effective way for associations to recruit, engage, and retain their members. According to Marketing General Inc., 50% of associations selected email as the second most popular channel for recruitment, and 83% say email marketing generated the most renewals. Marketing automation is a way to level up your email marketing with advanced targeting, segmenting, and automation tools.

Question 10

How can I choose the best email marketing platform?

Accepted Answer

The best email marketing platform for an association should have these characteristics: It should be designed with your unique needs in mind. This might include integrations to software you already use, email campaign templates for your renewal and onboarding processes, and experience working with other associations in general. Additionally, you should look for a platform with a great email deliverability rate. Finally, you should look for email marketing software that enables marketing automation, so that you can save time and send more personalized and relevant communications to your audience.

Question 11

Why should I care about email deliverability when I’m choosing an email marketing platform?

Accepted Answer

When it comes to important communications like member renewal notices, you need to know your email provider can get that message into your member’s inbox. You can rely on Higher Logic Thrive Marketing’s industry-leading 98% email deliverability rate to power all your member communications with confidence.

Question 12

Can I send my member newsletters with this software?

Accepted Answer

Yes! We make building newsletters easy. Choose from a prebuilt template or customize your own with a drag and drop template designer.

Question 13

Where can I learn about best practices for marketing automation and email marketing?

Accepted Answer

You can find industry knowledge and best practices on marketing automation and email marketing for associations on our blog, the Member Engagement Show podcast, and resource center. Our customers’ success is our priority, so we work to offer high quality, useful resources. Our customer community, the Higher Logic Users Group (HUG), is a great place to start! We host weekly HUG Connect events that are free to attend, where you can join other customers live to discuss important topics. For an in-depth educational experience, attend our yearly conference, Super Forum. In addition, our Higher Logic Academy is a great place to take a training or get up to speed on our products.

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Author: Ryan Casey